About Us

From our very first program for Sydney’s Tivoli Theatre in 1958, to major Broadway and West End musicals around the world, theatre merchandising is what we do best. Having recently celebrated our 60th Anniversary, we are an independent, family-owned company with a strong global presence in more than 10 countries worldwide.

We know that no two shows are ever the same. Our specialist theatre team tailors each assortment for the story of each show and its specific audience. No matter what our clients need to complement their performance, we will deliver.

As a show begins its life and then rolls out to Broadway, the West End, on Tour and on to other territories, Playbill will be there by its side. This ensures the brand and quality expectations are kept to the highest of standards. Playbill has handled the global merchandise roll outs for several of the world’s biggest theatrical brands including Les Misérables, The Phantom of the Opera, Six, Matilda, and Moulin Rouge.

At Playbill, we live and breathe merchandise. It’s what we know and what we do best. We are not budding producers. We do not manage artists. It’s our hands-on dedication and close working relationships that deliver the highest outcomes in presentation, quality and sales results.

We’re passionate about what we do and we are great to work with. Our knowledge, personalised approach and creative thinking ensures that every range is a unique extension of the brand and audience experience. Our staff are focused on the customer and pride themselves on achieving the highest standard of visual merchandising. Results are everything to us. We make it easy and we always deliver.